Enterprise spirit: morality, constancy, coexistence and win-win ◆ Hongyu must practice its corporate citizenship responsibility. Its existence and development are based on respect for the society and its mission is gratitude and feedback. ◆ customer demand is the source and driving force of Hongyu's innovation and development. Hongyu always puts customers first, treats them sincerely and serves them attentively. ◆ adhering to the cooperation concept of "long-term cooperation, mutual trust and win-win", Hongyu is committed to building a solid and lasting strategic cooperative relationship with its partners. | Corporate vision: Hongyu's vision and mission are the direction and goal of our development ◆ in Hongyu, we are eager to realize diversified values such as economy, society and ecology and take the road of sustainable development. ◆ in order to achieve our vision, we will develop tires with comprehensive performance integrating safety, wear resistance and fuel saving in professional fields. ◆ as a corporate citizen, we will minimize the load on the environment in all links of the tire life cycle. 
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Work style: concentrate and work together ◆ concentration: devote yourself wholeheartedly to your own work. ◆ heart: work, manage and serve with heart. ◆ unity of mind: work together, walk together with one heart, and each Hongyu will work together for the common goal. |
social responsibility ◆ Hongyu's social responsibility always runs through the corporate mission. ◆ we know that the existence and development of modern enterprises must be based on respect for the environment and gratitude to the society; As the tire industry, we are committed to improving the safety, comfort and fun of consumers' travel. ◆ we actively call for safe driving, advocate environmental protection, constantly innovate technology and explore new energy. | Business philosophy: we are the guide to realize our beautiful vision and fulfill our supreme mission ◆ market oriented: pay close attention to the market dynamics, firmly grasp the market demand and adjust the production strategy in time. ◆ customer centered: continuously meet and exceed customer needs, and win customer trust with high-quality products and attentive services. ◆ take technology as the core: accelerate innovation and constantly surpass. Promote the development of new technologies and new energy, and realize the dual effects of economy and environment. 
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Values: respect for life, justice, fairness and courage to take responsibility ◆ respect for life: respect for yourself, others and nature. All these consciousness and behaviors to protect the free existence of yourself and others are manifestations of respect for life. We must have such awareness, in order to truly practice our corporate mission and social responsibility. ◆ justice and fairness: only justice and fairness can build trust and win the hearts of the people. ◆ courage to take responsibility: This is a reflection of self-confidence, courage and responsibility. Only when you have the courage to take responsibility can you grow yourself and achieve the collective. |
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